About Sue


Hi! I'm Sue Rasmussen, and I coach entrepreneurs to do less and make more.


where it all started

It's taken me years to figure out everything I'll be sharing with you here.

I come from a solid, hardworking Midwestern background, and I've had to revisit almost everything I thought I knew about how to operate.

I'd always prided myself on “working hard to do things right.”

First in school, then at different jobs over the years, I did my best to follow the rules, do what was expected, and get the job done.

Straight As on my report cards? Check.

Manage my time well? Check.

Be hyper-organized? Check.

Get things done? Check.

Get promoted? Check.

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i thought i had it all figured out... at least, until I started a business

Following those rules worked well, right up until I decided to start my own business as a coach... and then working for myself knocked me on my ass.

There were no rules anymore.

No teacher.

No boss.

Nobody to tell me what success looked like or how to make sure I did what was expected. I didn't know how to structure my own day. I worried that I wouldn't know how to work with my clients.

I felt like a fraud.

There was so much to learn and to do, and I was determined to succeed. I signed up for every business success and coaching newsletter I could find.

I signed up for every class and training I could squeeze in.

I hired my first coach.

But I was completely overwhelmed.

Every day, I felt more and more behind. Every time I received a newsletter filled with amazing tips, I added more items to my to-do list – the one that was already five pages long.

Some days I'd sit at my computer and feel absolutely frozen, paralyzed with indecision.

My desk was piled with papers.

My filing cabinet bulged and my bookcases were filled with enormous ring binders of notes from classes and conferences.

There was so much to do. I had no idea where to even start.


i no longer get an "a" for massive effort

On one of my calls with my coach, I mentioned that I was feeling overwhelmed. She asked me to walk her through everything I was in the process of doing, everything I was reading, the classes I was taking, and what was on my to-do list.

I ran through my enormous list with her, proud of myself for how dedicated I was.

I was sure she was going to compliment me or tell me how great I was doing.

I wanted an "A" for my massive effort.

I was excited, too, because I thought she would help me create a strategic time-management plan for how I'd get it all done. I was ready, pen in hand.

Imagine my shock when, instead, she asked me to remove myself from every email list and to not take any other trainings (other than my coaching training courses) for the next year.

All I could think was, "What?! But I need all of that information to be successful! Is she crazy?!? I'm all about hard work... and that's what it takes, isn’t it?"

But she insisted. She told me I wasn't going to succeed going about it the way I had been.

Even though her suggestions didn't make sense to me, I remembered that I was paying her to coach me. I decided I had to be willing to step outside — way outside — of my comfort zone and listen to what she said.

I took her advice, and I have been eternally grateful ever since.

When you’re overwhelmed, focusing on getting more done isn’t the answer.
— My Desk Is Driving Me Crazy


Turns out, working easier is MUCH harder than it sounds

It wasn't easy, especially at first.

I really struggled with the idea of doing less to accomplish more, and her advice shook me to the core, even though I wanted to believe her.

I took myself off all the mailing lists.

I cut way back on what I was trying to do each day, and instead focused on the next actions that actually made sense for me.

I started to cull and prioritize the notes and trainings and tips I had filed away.

My email inbox became easily manageable.

I could see the surface of my desk again.

I started to get very selective about the actions I took, the people I regularly hung around with, and the information I gathered and implemented.

I learned to ignore the noise of everything that was clamoring for my attention.

I started to breathe again. I regained clarity about what I wanted to accomplish. I reconnected with the joy of working for myself. I got the right things done, and I got them done easily.

I saw my income double. Then double again. 

When you work for yourself, you simply can’t afford to be overwhelmed, stressed, or scattered.
— My Desk Is Driving Me Crazy


I noticed that my clients were overwhelmed, too

As my coaching business grew, I noticed, over and over, that my clients were struggling with the same things I had struggled with. Those business owners – smart, motivated, creative entrepreneurs who cared deeply about their businesses, their messages, and their clients – weren’t making the kind of progress they thought they should be making, because they were often overwhelmed, way too busy, and stressed out.

They often felt bad about the progress they wanted to make but weren’t making. Even with all the pressure they put on themselves, they still weren’t moving forward the way they wanted to. Their overwhelm was blocking their ability to create the results they wanted.

That sounded all too familiar.


what changed everything

As my clients and I worked together to shift them from overwhelm to ease, they started getting the important things done, the things that took them straight to achieving goals they'd been struggling with for years. 

As your coach, I'll teach you what I've learned, so you can dramatically increase your productivity, passion, and profit too. 



Along the way, I got some credentials...

  • Graduate and former faculty member of Coach U
  • Achieved the highest coaching credentialing level of Master Certified Coach from the International Coach Federation in 2005 (less than 1% of coaches worldwide reach the MCC level)
  • Certified EFT Practitioner
  • Certified Holistic EFT Practitioner
  • Certified Matrix Reimprinting Practitioner
  • Splankna protocol Level 1 and Advanced
  • and a whole bunch more...


... worked with more clients

Last time I counted, I've worked with over 6,000 coaches, consultants, and entrepreneurs from 29 countries.

"I am very picky about programs that I do, and I have to say that Sue’s program has been one of the most transformational experiences of my life."
~ Christi Collins

"Whoa... talk about life changing! Sue is brilliant. The best thing I've ever done for myself."
~ Lee Miller

"Sue's work is inspiring. What I have learned from Sue is that by clearing the physical clutter from my life, I am able to access the mental beliefs, the reasons underlying the clutter. So, not only has she helped me to transform the different areas of my life — from my wardrobe to my office — but she has helped me to clear out the mental clutter. Now, that's powerful!"
~ Leslie Evans Thorne


... and wrote a couple of best-selling books

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how about you?

Now let's talk about you.

If you could dramatically improve your productivity, passion, and profit — without all the struggle — what would be possible in your business?

If you want to talk through the answer to that question, or if thinking through that question has made it clear to you that this is a problem that needs to be solved, then I think it would make sense for us to get on a call. 

No pressure. No twisting your arm. Just real talk about what's going on, with a path moving forward.

Apply for a complimentary conversation with me.