"Why did you decide to specialize in niche marketing?"

For years, I've been showing hundreds of professionals how to grow successful businesses: how to differentiate themselves from others doing similar work, how to effectively market their business, and how to focus on what they're most passionate about.

As my own business has evolved, I have continued to look at what I was most passionate about...and for me, that just happens to be niche marketing. 

As I watched what worked best for my clients over the years, time and time again it was crystal clear that choosing a very specific target market and an area of expertise was the core foundation of their success. Thus, the Find Your Niche™ philosophy was born.

To read my niche story, click here >>

"Tell me about yourself."

What I love: family, friends, great conversations, being in the mountains, and dogs (they really do have all the answers)!

My favorite activities: Hiking, yoga, being outside on my deck, traveling, watching great movies, and reading.

My favorite place in the world: the dock at Kabekona Lake in Minnesota, early in the morning before anyone else is awake.  

My not-so-secret quirk: I love to organize my closets! 

"How did you choose the colors for your website?"

I laugh every time someone asks me this question, because they're always surprised at how I did it. When my web developer and I were working on this website, she asked me to let her know what colors I wanted to use. I had been wondering about that myself!

So I looked around my home at what truly appealed to me and chose a favorite pillow from my couch, took it along with me to Home Depot, and selected paint swatches that matched it. I then mailed them to her (she worked on the other side of the country from me), and voila!  That's where the colors come from.        

"What is your background?"

Professional Experience:

My background includes personal branding, marketing, and program development for companies in France as well as for employees and consultants of major US companies including Motorola, Boeing, and American Express.    

After working in the corporate arena for 12 years, I shifted my focus to private practitioners,  coaching the clients of such companies as Peter Montoya, Inc. and Successful Professionals.  I have worked with over 450 professional service businesses in a variety of fields, coaching the owners on niche marketing, personal branding, and growing their businesses.

In addition to working with my clients one-on-one, I specialize in leading small business development groups.  I'm a Certified Teleclass Leader with Teleclass International and Teleclass.com and an active teleclass-leading faculty member of Coach U, specializing in marketing and small business classes. 

Educational Background:

I'm a magna cum laude graduate of Concordia College in Moorhead, Minnesota, receiving a double major in French and Business Administration, with an international business emphasis. I finished my undergraduate business studies at the l'Institut de Gestion de Rennes in Rennes, France (an international management institute).

Coach Training/Credentials:

I'm a graduate and faculty member of Coach U, which is considered one of the premier coach training programs in the world.

To learn more about what coaching is, click here.

I have also achieved the highest coaching credentialing level of Master Certified Coach (MCC) from the International Coach Federation.  To date, there are only 450 Master Certified Coaches worldwide.

To learn why certification from the International Coach Federation (ICF) is important when considering which coach to hire, please click here.

In addition, I'm a Certified Teleclass Leader and lead classes through the following organizations:

• Teleclass International
• Teleclass.com
• Coach Inc.

Affiliations and Memberships:

• International Coach Federation (ICF). The International Coach Federation is the professional association of personal and business coaches that seeks to preserve the integrity of coaching around the globe.
• Coach U. The leading global provider of coach training programs.
• CoachVille. A world-wide community for coaching, coaches, and coach training.